Identity Attorney

Strategic Legal Counsel

Concierra Legal

For leaders whose matters are too consequential
for standard representation.

Concierra Legal is a deliberately small, bespoke
practice for high-profile leaders, founders,
professional athletes, and public-facing executives.
We handle high-stakes disputes, complex transactions,
identity and NIL matters, prenuptial and marital
agreements, and the moments when legal, personal,
and enterprise pressures converge.
Every engagement is selective. Every matter receives
the full weight of three decades of trial experience
and the strategic clarity that only comes from time
inside the most consequential rooms.

Principle

Strategy determines outcome.

In legal matters of consequence, the difference is
rarely effort. It is strategy.
Facts multiply. Advisors speak. Motions are filed.
Urgency creates motion. What appears decisive is
often reactive. Without a coherent plan, even
intelligent action compounds risk.
Strategy begins before the first filing. It requires
defining the objective clearly, identifying leverage
early, sequencing decisions deliberately, and
preserving optionality for future turns of the case.
It means understanding not only how to respond —
but when not to.
Legal matters are not a series of isolated moves.
They are a board. Each step alters posture. Each
concession shapes leverage. Each filing creates a
record that will later be judged without context.
My work is to design and execute a strategy that
aligns legal action with your broader objectives.
The goal is not activity. It is advantage sustained
over time.


Practice Areas

Areas of Focus

Concierge Counsel

For leaders who need more than isolated legal advice
— and more than a lawyer who handles one file and
disappears.
Concierra Legal serves as strategic and coordinating
counsel for founders, executives, athletes, and
public figures whose legal, business, and personal
matters do not exist in separate silos — because
they never do at this level.
Acting as the quarterback of the professional team,
I bring cohesion to attorneys, accountants, tax
advisors, litigation counsel, and other specialists
who typically operate independently. Every advisor
is aligned around a unified strategy that protects
your interests and advances your long-term
objectives.
When litigation arises, I coordinate and supervise
outside trial counsel — overseeing strategy,
monitoring developments, and serving as the central
point of strategic communication. You stay focused
on what you do. I stay focused on the full picture.
Engagements are structured in writing with clearly
defined scope, role, and boundaries. Discretion is
absolute.

High-Stakes Disputes & Leadership Transitions

I represent founders, executives, athletes, and
principals in ownership conflicts, partner disputes,
governance breakdowns, fiduciary claims, and
complex commercial litigation.
I also advise in executive departures,
restructurings, dissolutions, and other transitions
where control, valuation, and long-term positioning
are at issue.
These matters require counsel who understands not
just the legal exposure — but the enterprise
consequences. Strategy and litigation are not
separate disciplines here. They are the same work.

The Prenup Strategist: Bespoke Prenuptial & Marital Agreements

Prenuptial and marital agreements are among the
most consequential documents a high-profile
individual will ever sign — and among the most
frequently negotiated under the worst possible
conditions.
I design prenuptial and postnuptial agreements for
founders, professional athletes, executives, and
individuals with significant, complex, or
public-facing assets. These agreements are
structured to protect enterprise interests,
allocate risk clearly, address NIL and identity
rights, and withstand scrutiny under future
challenge.
This work is particularly critical for professional
athletes and public figures whose earning potential,
brand value, and identity assets require deliberate
protection before personal transitions occur.

Appellate Practice & Issues Counsel

I handle appeals and dispositive legal issues
involving preserved error, jurisdictional questions,
and complex questions of law.
I also serve as appellate or issues counsel in
trial-level matters where long-term review is a
realistic consideration — ensuring that the record
being built today is defensible tomorrow.
Notable: I argued and won a case before the Texas
Supreme Court. That experience informs how I
approach every matter where appellate exposure is
present.

Identity Rights & Name, Image, Likeness

Your name, image, and likeness are assets. In the
AI-driven economy, they are also targets.
I advise professional athletes, executives, creators,
and public-facing leaders on the protection,
governance, and strategic control of identity-based
rights. For professional athletes in particular —
whose NIL represents significant and growing
economic value — deliberate legal architecture is
not optional. It is foundational.
This work includes contractual risk review,
enforcement of publicity rights, strategic response
to unauthorized use, NIL agreement structuring, and
coordination of litigation where necessary.
The objective is not merely protection. It is
governance. Ownership, licensing, and risk
allocation must be structured before the moment
of crisis — not in response to it.

biography

About Michelle May O'Neil

I am a Texas trial and appellate attorney with more
than three decades of experience representing
founders, executives, athletes, and public figures
in complex, high-stakes matters. I have tried cases
to jury verdict, argued appeals, and handled
disputes involving significant financial exposure
and long-term enterprise consequences.
I am Board Certified by the Texas Board of Legal
Specialization and have been recognized as one of
the Best Lawyers in America in both appellate law
and family law. I have been named among the Top 50
Women Lawyers in Texas and recognized by Success
Magazine as a Woman of Influence.
In 2026 I was named to the inaugural Thought
Leaders 100 alongside Tim Storey and Dave Meltzer.
My podcast was nominated for a Webby Award — Best
Live Podcast Recording — placing in the top 11%
of more than 13,000 entries worldwide.
Earlier this year I spoke at SXSW on the legal
architecture of identity in the AI-driven economy,
with coverage in Texas Lawyer and Mashable. My
perspective bridges traditional legal doctrine,
emerging technological risk, and the strategic
clarity that only comes from decades in
consequential rooms.
This practice is intentionally selective. It is
built for leaders who expect disciplined strategy,
complete discretion, and counsel aligned to the
full situation — not just the file.
I am licensed in Texas and coordinate with
appropriately licensed counsel where matters
extend beyond the state.

Divorce Strategist Michelle O'Neil

engagement

How Engagements Begin.

Engagements begin with a brief review to determine
fit. If the matter appears aligned, a structured
consultation is scheduled.
Consultations are substantive working sessions
billed at standard hourly rates. The purpose is to
clarify posture, identify immediate decision points,
and assess whether disciplined legal strategy can
materially affect outcome.
Where representation proceeds, scope is defined
deliberately at the outset. The role, objectives,
and boundaries of engagement are confirmed in
writing. Depending on the matter, this may involve
service as primary counsel, concierge coordination
across multiple advisors, or focused appellate and
issues counsel.
All inquiries are reviewed privately.
Confidentiality is absolute from first contact.

jurisdiction

Texas Licensure and Geographic Scope.

I am licensed to practice law in the State of Texas. Legal advise is provided with respect to Texas law unless otherwise permitted through association with appropriately licensed counsel.I represent clients throughout Texas in matters consistent with the focus of this practice. Where matters require coordination across jurisdictions, I work with experienced local counsel to maintain strategic continuity.

contact

Begin an Inquiry.

To request a consultation, please submit the inquiry form below. All consultations are scheduled after review and are billed at the firm's standard hourly rate.

The information on this website is provided for general informational purposes only and does not constitute legal advice. Viewing this site, contacting the firm, or submitting an inquiry does not create an attorney client relationship.Michelle May O'Neil is licensed to practice law in the State of Texas. Principal place of business 5 Cowboys Way, Suite 300, Frisco, Texas 75034, (214) 676-9051.Copyright Michelle May O'Neil PLLC dba Concierra Legal 2026. All rights reserved.Do not submit confidential information through this form. An attorney client relationship is established only by written agreement.